Brand identity
A name-ready visual system that gives your business a recognisable, confident voice.
- Logo and wordmark suite
- Colour, type and imagery direction
- Compact brand guidelines
Independent brand & web designer
Clear brands and websites, made with care by one designer.
I'm Elio. I help founders and small teams turn a rough idea into an identity, website or product interface that feels considered, works hard and is easy to hand over.
- Brand identity
- Websites
- Product UX
Services
Three things, done thoroughly.
A focused set of services means every project gets full attention, from the first conversation to the final file.
Websites
Fast, accessible sites that explain what you do and make it simple for people to get in touch.
- Structure and copy guidance
- Responsive design and build
- Easy-to-edit handover
Product UX
Interface design for apps and tools, shaped around the tasks your users actually need to finish.
- Flows and wireframes
- High-fidelity screens
- Reusable component kit
Selected work
Recent projects, in brief.
A few sample engagements that show the range: a new identity, a product flow and a website rebuild.
Fieldnote Coffee Roasters
A warm, hand-tuned identity for a small roastery: a wordmark, packaging colour system and guidelines the team now uses for every new blend.
Tidewell booking flow
A calmer scheduling journey for a wellness app, rebuilt from sticky notes to a tested component kit.
Northpine Architects
A quiet, image-led portfolio site with a simple editing setup, so new projects go live in minutes.
Process
How a project moves.
You work with me directly at every stage. There are no account managers and no handoffs, just clear check-ins.
Listen
A relaxed call to understand your goals, audience and constraints, followed by a written scope.
Explore
Research and early directions, shared as focused options rather than endless variations.
Refine
We choose a route together and polish it through two structured feedback rounds.
Hand over
Organised files, clear guidance and a walkthrough so your team can run with it.
Ways to work together
Pick the right fit.
Every quote is tailored to scope. These three formats are a helpful starting point for the conversation.
Start to finish
A full identity or website with a clear scope, timeline and deliverables agreed up front.
Ask about a projectFocused sprint
A short, intensive block for one problem: a landing page, a key product flow or a brand refresh.
Book a sprintMonthly support
Reserved time each month for new pages, campaign assets and steady product improvements.
Discuss support
About
Hello, I'm Elio.
I'm a designer who likes quiet, useful work: the kind that makes a business easier to understand and a product easier to use.
I keep a small number of clients at a time so I can think properly about each one. Most of my work starts with a messy brief and ends with something a team feels proud to put its name on.
- Plain languageClear updates, no jargon.
- Few, strong optionsConsidered directions, not piles.
- Built to lastSystems your team can extend.
- Accessible by defaultReadable, usable, inclusive.
Questions
Good to know.
How far ahead should I get in touch?
A few weeks' notice is ideal for larger projects, since I keep a limited number of projects open at once. Sprints can sometimes start sooner, so it's always worth asking.
Do you work with clients remotely?
Yes. Projects run through scheduled video calls, shared boards and written summaries, so you always know what's happening and what's next.
What do I receive at the end?
Organised, clearly named source files, exported assets and a short guide. Website projects include a walkthrough so you can edit content confidently.
Can we start small?
Absolutely. A focused sprint is a good way to see how we work together before committing to a larger project.
Start a project
Tell me what you're building.
Share a few details and I'll reply with thoughts, questions and a suggested next step.
- A personal reply from me, never an automated sequence
- A short call if the project looks like a good fit
- A written scope before any work begins